How do you explain that cross-selling does not work for DDA at fintechs? It's kind of counter-intuitive... I would have assumed this was the strongest position to cross sell, as people get their paycheck from it, and probably check their balance weekly...
How do you explain that cross-selling does not work for DDA at fintechs? It's kind of counter-intuitive... I would have assumed this was the strongest position to cross sell, as people get their paycheck from it, and probably check their balance weekly...